Communications Specialist 
Fair Oaks Caregivers (July 2023 — Current)

• Lead full website overhaul: creating new pages, optimizing layout and SEO, selecting images, and integrating forms and links  

• Develop digital marketing campaigns for regional market expansion

• Foster strategic partnerships with local nursing homes, hospitals, retirement communities, and Chamber of Commerce groups

 

Communications Specialist (Oct 2022 - July 2023)

• Consulted and guided clients on all stages of the self-publication process, including editing, design, distribution, and promotion

• Assisted with proofreading, editing, printing, page layout, image embedding, and other tasks to prepare materials for publication

• Made necessary edits and recommended changes for manuscripts to improve readability and narrative flow

• Advised and developed promotional strategies and digital marketing campaigns for client projects

• Acquired contractors on clients' behalf for publishing and design services

 

Communications and External Affairs Specialist (Aug 2022 - Oct 2022)
Aquarium of the Bay

• Secured quality earned coverage in regional print, television, radio, and online outlets

• Achieved a 300% increase in revenue for Fleet Watch Party ticket sales within a 4-day period

• Played a key role in growing participation by 22% in the Aquarium's Sustainable Seafood Alliance

• Supported community outreach and youth engagement efforts, including organizing educational programs

• Oversaw marketing and public relations initiatives, including drafting news releases and managing content calendars

• Directed multimedia efforts, including conducting on-camera interviews and capturing moments at events

• Created an editorial content calendar and coordinated materials with Aquarium events

• Monitored, analyzed, and generated campaign reports detailing social media performance and earned news media coverage

• Managed the Aquarium's public relations efforts, including processing press inquiries and organizing press tours

 

Community Relations Coordinator (Unofficial: Communications Director) (Feb 2022 - Jun 2022)
City of San José

• Oversaw content creation and information delivery to over 100,000 residents through various channels

• Directed public relations efforts and advised strategic communication plans and community outreach events

• Drafted and edited various documents, including resolutions, reports, memos, and press releases

• Increased newsletter readership 2.6% through outreach events and managed biweekly email newsletters to 15,000 subscribers with an open rate of 30+%

• Managed the Office website and assisted with Sunshine Public Records requests

• Coordinated and supported public outreach activities in offline settings and collaborated with teammates to meet deadlines

• Monitored and evaluated online campaigns and managed online advertising campaigns

 

Staff Reporter (Feb 2019 - Feb 2022)
Embarcadero Media

• Pitched, researched, wrote, edited, proofread, and published news articles across various platforms

• Collaborated with cross-functional editorial team members to drive increased traffic and develop audiences

• Assisted in the assembly and production of daily newsletters and special print editions

• Managed the uploading and organization of stories, photos, videos, and documents on the company website

• Ensured image quality for digital and print publications and supported the development and execution of candidate virtual forum events

 

Freelance Journalist (Feb 2018 - Feb 2019)

• Secured a grant and participated in a week-long seminar at the University of Southern California

• Authored web content and blog posts for a startup in Southeast Asia and served as a regular contributor for BBC Radio 5 Live

• Distinguished as a featured columnist for a local publication and delivered multimedia presentations on local journalism

• Appeared on live broadcast appearances and moderated political debates

 

Staff Reporter

Bay Area News Group / Digital First Media (Aug 2015 - Feb 2018)

• News Reporter/Staff Writer

• Wrote the #1 most-viewed news story for the community division in 2017, generating over 273,000 views and backlinks from BBC and CBS News

• Authored five of the Top 20 most-viewed news articles for the community division in 2017

• Moderated televised political debates for the 2016 primary and runoff elections of the San Jose City Council

• Produced articles covering various beats, including politics, crime, and business

• Continued professional development in Google search engine optimization, Slack platform utilization, and WordPress content management systems